A SATTVIC economy can satisfy our drive for more within planetary limits

Navi Radjou
2 min readJul 2, 2024

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In my upcoming book The Frugal Economy, I show how to build a SATTVIC (balanced) economy that harmonizes:

- the RAJAS : the human drive to “do more” ⊕ and “be better” and

- the TAMAS : the ecological imperative to “use less” resources ⊖

The Sattva, Rajas, Tamas form the three Gunas, or qualities (ways) of life (Read: https://en.wikipedia.org/wiki/Guṇa)

When I grew up in India, the Gunas were introduced to me using either:

- a hierarchical perspective (the Sattva is “superior” to Rajas and Tamas)

- a Manichaean worldview (the Sattva is “pure and good” whereas Tamas is “dark and evil”)

It’s only since 2007, when I had a spiritual rebirth in Silicon Valley after a burnout, that I began challenging this “orthodox” view of the Gunas that I inherited from my childhood in India.

My Western yoga teachers helped me reframe the 3 Gunas and view them as *synergistic* and *symbiotic*.

For instance, here is how Yoga Journal frames the 3 Gunas:

“Tamas provides our foundation; Rajas gives it vitality and breath; Sattva imbues it with consciousness and compassionate awareness.” (Source: https://tinyurl.com/4hh65x9k )

In my new book The Frugal Economy, I show how we can *consciously* harness and harmonize the positive energies of Tamas and Rajas to build a Sattvic socio-economic system that boosts the vitality of people and places and regenerates our planet while reducing CO2 emissions and use of resources.

Learn more about my inspiring new book.

PRE-ORDER my book :

Amazon US: https://www.amazon.com/Frugal-Economy.../dp/1394273053

Amazon UK: https://www.amazon.co.uk/Frugal-Economy.../dp/1394273053

Amazon Singapore: https://www.amazon.sg/Frugal-Economy.../dp/1394273053

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Navi Radjou
Navi Radjou

Written by Navi Radjou

Indian-French-American Scholar. Author of Frugal Economy (2024). Expert in Frugal Innovation + Wise Leadership. TED Speaker. Visit: NaviRadjou.com

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