B2B Sharing Economy : Unlocking A $3 Trillion Economic And Social Opportunity

Navi Radjou
2 min readSep 5, 2024

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The B2B Sharing Economy could be 10x larger in size and value than the C2C Sharing Economy

Digital platforms including Uber, Airbnb, BlaBlaCar and SpotHero already enable millions of individuals to share their underused cars, homes and parking space with others — thus, earning additional income while boosting the value and usefulness of their assets.

According to PwC, this peer-to-peer or consumer-to-consumer (C2C) sharing economy is poised to grow from $15 billion in 2015 to a whopping $335 billion by 2025.

We don’t associate “sharing” with the business world, where companies compete ferociously and amass and hoard resources.

Yet, progressive firms are starting to share their physical and intangible resources with one another — hence, maximizing the value of their assets and reducing waste.

In doing so, these vanguards are giving rise to the Business-to-business (B2B) Sharing Economy.

The B2B sharing market which could be worth over $3 trillion, dwarfing the C2C sharing economy.**

B2B Sharing is a core pillar of the Frugal Economy, the subject of my upcoming book, published by Wiley and Thinkers50, on October 8, 2024.

Read my article on Sustainable Brands site to learn how your company can embrace — and profit from — B2B sharing.

** B2B transactions — whether offline or online — are much larger in volume and value than B2C transactions. According to Statista, the global B2B e-commerce market was valued at $17.9 trillion in 2021 — more than five times larger than the B2C market.

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Navi Radjou
Navi Radjou

Written by Navi Radjou

Indian-French-American Scholar in Frugal Innovation + Wise Leadership. TED Speaker. Based in France. Visit: NaviRadjou.com

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