CEOs: Forget V-Shaped Recovery. Lead Y-Shaped Reinvention To Be Better

CEOs worry about the shape of recovery in 2021: V, U, W, or L? The V-shaped recovery, while most desirable, is out of question according to the Fed and OECD.

Rather than passively dream about a V-shaped recovery of the whole economy, which is beyond their control, CEOs must proactively lead a Y-shaped transformation of their organization. Such a conscious and deep reinvention will enable their business to achieve sustainable success in the post Covid-19 world.