From Design Thinking to Design Feeling
1 min readMar 22, 2021
In our book Jugaad Innovation, we show how resource-constrained entrepreneurs use DESIGN FEELING to find an ingenious way to solve their OWN problem (a pain they viscerally experience at very*personal* level), and then scale up this frugal solution to benefit others
How can Western entrepreneurs go beyond design thinking and practice “design feeling” ?
