From MADE in FRANCE to RE-MADE in France: Captivating Hearts rather than Conquer Markets

Instead of fretting about the decline of MADE IN #FRANCE, a paradigmatic relic of the unsustainable hyper-global industrial economy, French policy-makers must team up with visionary industrialists, entrepreneurs, and academics to pioneer RE-MADE IN FRANCE, a sustainable industrial strategy rooted in a hyper-local Circular Economy.

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France must shift its trade/diplomatic policy from #FranceConquérante (Conquering France) to #FranceCaptivante (Captivating France): a France that attracts foreign partners with its socially inclusive and eco-sustainable business ethos.

Rather than try to conquer MARKETS, former superpowers like France must learn to captivate HEARTS.

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