Reinventing the dominant META-PARADIGM

Navi Radjou
2 min readMay 10, 2021

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I just submitted an article to a top management journal

I had 10 weeks to write it. I didn’t do anything for 9 weeks. I felt I was procrastinating but I knew something deeper was going on

Last Friday, I sat down and the 4,300-word article “wrote by itself” in 3 days.

Here is what happened

My article introduces a new META-PARADIGM

A Meta-Paradigm is a centuries/millennia-old socio-cultural belief system deeply entrenched in our psyche.

It is the SOLID SUBCONSCIOUS FOUNDATION for all our existing/new paradigms that drive our economies and societies (see top half of the graphic below)

When we think we introduce a “new paradigm”, however radical it sounds, we are merely introducing a Big Idea that is built on the same old Meta-Paradigm

My article challenges a centuries-old socio-cultural meta-paradigm. I was scared to s**t to write it as I was defying my OWN belief system and my ancestors

But when I let go my insecure Ego (Existing Navi), my Soul (Future Navi) took over & wrote the article effortlessly

I captured in graphic below my experience (sorry if it’s half-baked!)

In the world of ideas, the Ansoff matrix of product vs market applies only when you innovate within existing meta-paradigm. When you want to create a new meta-paradigm you need to innovate with “non-dual” consciousness

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Navi Radjou
Navi Radjou

Written by Navi Radjou

Indian-French-American Scholar. Author of Frugal Economy (2024). Expert in Frugal Innovation + Wise Leadership. TED Speaker. Visit: NaviRadjou.com

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