Tamsin: I love your article! The principles of Frugal Innovation (https://tinyurl.com/y3xup5gq) can enable us to do not only more, but better, with less. Also, I believe it’s key the ecological design applies to our “inner ecology” too. See: https://www.fastcompany.com/40587024/before-we-reinvent-the-economy-we-must-reinvent-ourselves