When AFRICA inspires the world

Are you tired of reading Western media telling us what Africa lacks (capital, energy, water, food, democracy) ?

Then, read the inspiring new book by Soha Benchekroun and Soufyane Frimousse that celebrates what Africa has plenty of: Ingenuity and Talent.

What if Africa inspired the world ?

“Ingenious and Talented Africa” is a seminal book that showcases positive initiatives that exist across the African continent, a source of inspiration for the world.

The authors present, explore and analyze the Africas of possibilities, particularly in the areas of ecological and digital transitions.

The authors analyze the emergence of goods and services “made and designed in Africa” ​​that promote responsible, sustainable and inclusive growth, in the service of African socio-economic development, in line with global environmental concerns.

This book delves into the African state of mind which is frugal, agile and inclusive.

The book argues why this African mindset can enable humanity to move from an individualistic and extractive economy to a cooperative, caring and regenerative economy.

The book shows how countries around the world can draw inspiration from Africa to bring about a paradigm shift in their socio-economic systems.

Drawing on many inspiring examples of frugal and sustainable innovations “made and designed in Africa”, the authors identify several proven strategies to change the values ​​that underpin our economies and societies around the world.

It was a true honor for me to preface this inspiring book that challenges your view of Africa.

Order the book now (available in French): https://www.amazon.fr/Ing%C3%A9nieuse-talentueuse-Afrique-lAfrique-inspire/dp/2386301656 .

I wrote the preface in English so that the English-speaking African nations can also get inspired by this book.