However, consumers say they are frustrated with brands that lack expertise in regeneration.
Brands can no longer straddle the “sustainability” fence. COVID19 taught us the value of LIFE.
In 2020, conscious Gen Y/Z consumers will force brands to take a stand and ask them: “Which side of LIFE are you?”
These conscious consumers will divide ALL brands into just 2 categories:
REGENERATIVE Brands that boost vitality of People, Places, and Planet
DEGENERATIVE Brands that suck life out of people, communities, and Earth
Consumers will vote with their wallet for Regenerative brands and eschew the Degenerative brands.
WHICH SIDE OF LIFE ARE **YOU** ?!