Which side of LIFE are you ?

What kind of brand are you? Are you a DEGENERATIVE Brand or a REGENERATIVE Brand

According to a study by ReGenFriends nearly 80% consumers prefer “regenerative” brands to “sustainable” brands (they find the term “sustainable” too passive).

However, consumers say they are frustrated with brands that lack expertise in regeneration.

Brands can no longer straddle the “sustainability” fence. COVID19 taught us the value of LIFE.